For more than 150 years the company has combined innovation and enduring style to conquer and master the measurement of time in its smallest fractions. Founded by Edouard Heuer in 1860, in the Swiss Jura Mountains, TAG Heuer has become the world’s top manufacturer of prestigious chronographs with a precision of 1/10th, 1/100th and 1/1,000th of a second, and a benchmark for technology and design.
Throughout its existence, the brand has written some of the most important chapters in the history of Swiss watchmaking and the 15 historical timepieces exhibited during the Odyssey of Pioneers are the evidence of TAG Heuer’s avant-gardism and legacy. One of the earliest innovations is the oscillating pinion, patented in 1887, still used in mechanical chronographs today and a feature of the new TAG Heuer Carrera 1887.
The exhibition also contains current collections and novelties like 2009’s Monaco V4, the first timepiece with a revolutionary belt-driven transmission. The new concept watch, the TAG Heuer Pendulum Concept, the first mechanical movement without a hairspring is displayed in the console of the TAG Heuer Tesla Roadster, leading the way for the roadshow.
Find out more about us at: http://odyssey.tagheuer.com
