The Start Eco Cars is an important initiative that ties in with a package of innovations recently unveiled by Shell called “Smarter Mobility”. This aims to speed up the global shift to cleaner, more energy‐efficient road transport. It has three parts; smarter products, smarter use and smarter infrastructure.
In the UK a recent Shell Smarter Drivers experiment aimed to better understand how fuel savings can be made by real families undertaking everyday journeys. The results show that by changing behaviour in two areas ‐ driving in a fuel efficient manner and local journey planning – families can achieve significant savings on their petrol bills and transport costs. Shell Eco Marathon Cars from our own fuel economy competition will participate in the START Eco Car Trials but they won’t be competing on speed – energy efficiency is the challenge. The current European Shell Eco‐marathon record for a combustion engine is 3,410 km on the equivalent of a single litre of fuel!
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