In 2005, Roger moved from the world of fashion to that of food and organic farming when he founded the premium British Organic food label Sharpham Park having discovered the unique qualities of spelt grain which he now grows and mills on his Sharpham Park Estate. He is now lauded as a champion of sustainable living and is involved in a number of environmental initiatives including the launch of his eco‐friendly destination Kilver Court and his successful ‘Feastival’ event hosted last year which inspired visitors to learn about and embrace a sustainable way of life.